project portfolio

Marketing Consulting gallery

The uwl tutoring & learning center

Starting the Fall of 2024, I had the opportunity to develop a marketing plan for the University of Wisconsin La Crosse's Tutoring & Learning Center.

My marketing plan aimed to increase awareness of the TLC among UWL students. Part of this was how to position the TLC to be a comfortable and inviting space that encouraged students to receive academic help.

TLC Graphics

TLC Guides

As part of my work for the TLC, both the Writing Center and the Public Speaking Center requested that I created an updated logo for their Center.

extended branding

Marketing internship gallery

Created using Procreate, Adobe Illustrator, Adobe Photoshop, and Canva

Classwork gallery

digital art & design

integrated core program

the report

the graphics

This project was to choose a brand and create three redesigns of their brand logo using vector graphics on Adobe Illustrator. I choose Lacoste, and decided to focus on the the sports and athletic side of the brand, targeting country club consumers.

In my undergraduate education, I was enrolled in the Integrated Core Program, which was a team-based learning experience. We completed consulting projects for Kwik Trip, creating solutions for their real-world marketing issues.